What does it involve?
Search Engine Optimization (SEO) is a set of strategies to improve your organization’s visibility in search engines and generate more qualified traffic to your website.
SEO has three main pillars:
Why should your nonprofit do SEO?
In a digital environment where competition is exponential, SEO is even more crucial. After all, most users don’t consider beyond the first 5 suggestions on the search results page!
Unlike search engine advertising, SEO requires no advertising investment. It’s a way to increase your visibility with no recurring advertising costs. This strategy will benefit you in the long term.
Good SEO strategies will allow you to:
Where to start?
Before diving right into the development of an SEO strategy, it’s important to carry out an analysis of your website’s current situation. Your nonprofit will have a overall picture of its SEO priorities and opportunities.
A keyword research will be essential to better answer the following questions:
Once you’ve got an complete picture of your website and understand your target audience’s needs, it’s time to set your SEO priorities to solidify your position at the top of the search results pages!
Get support
SEO requires a wide range of web and marketing skills. That’s why it can be hard to figure out where to start.
We’re here to help nonprofits like yours! Discuss your goals with one of our experts.